The Craufurd Arms is a free house located in Maidenhead, a large town in the Royal Borough of Windsor and Maidenhead, Berkshire, on the River Thames.

About The Craufurd Arms

The pub is prominently located on Gringer Hill, in a densely populated residential suburb, approximately one mile north of the town centre and mainline station. In 2016, The Craufurd Arms looked destined to become the latest pub to call last orders for the final time. It was put on the market in October 2016, prompting the swift formation of a community action group among the regulars who were determined to save their local pub.

Journey

The group applied for support from the More Than A Pub programme and received advice and guidance from a Plunkett Foundation Specialist Adviser. The group also received a £2,500 bursary which helped them to consult with the community in the early stages and to incorporate as a Community Benefit Society (The Craufurd Arms Society Ltd.) A funded study visit was also arranged to the community-owned Antwerp Arms pub in Tottenham. This generated an exchange of experience, information and good practice.

The Specialist Adviser reviewed the Society’s Standard Mark Accreditation application for the Share Offer, which was awarded in February 2017. This meant that the group became eligible for the Big Society Capital Match Fund (£100,000) from the Community Shares Company. Support was also received from the local Slough, Windsor and Maidenhead branch of CAMRA and St Piran’s School, who facilitated and hosted a Public Meeting for the group. Other support was also received from a wide cross section of local charities, societies and associations that the group consulted and worked with when developing the business plan and social impact matrix.

Fundraising

The Craufurd Arms Society raised £310,000 in community shares from 229 people who invested sums of between £250 and £20,000. A £50,000 grant and loan finance worth £70,000 was also awarded through the More Than A Pub programme. Local Councillors and Officers offered the group support and advice, and the Borough Council also approved a loan of £65,000 to pay the VAT on the purchase of the pub. The group, however, did not take up on the loan, as they preferred to have only one secured loan on the property. Co-operative & Community Finance did, however, provide an additional £93,000 secured loan based on the robust business plan.

Social impact

The Society believes the business is making a big impact and helps to:

  • Improve people’s health and wellbeing
  • Reduce social isolation
  • Provide better access to basic services
  • Support greater community cohesion
  • Engender community pride and empowerment

As well as morning drop-ins, a local autism group holds regular coffee mornings and social evenings at the pub for parents and carers of autistic children and young adults. The ‘Maidenhead Memories’ group have also held their first meeting at The Craufurd Arms and are planning to meet on the first Wednesday of every month. This group helps to bring together any isolated members of the community. The café and drop-in sessions have extended the service provided by the pub outside of traditional trading hours, offering not only a wider range of drinks and snacks, but also the opportunity for increased social interaction and community engagement. As well as enhancing the social side of the business, additional work opportunities have also been created through employment, work experience and volunteering.

Hear from the group

Mark Newcombe, Chairman of the Craufurd Arms Society Ltd., said: ““Although the pub is situated in an urban setting, the Craufurd feels like a village local. There used to be six pubs in this part of Maidenhead and now this is the only one. The pub, which dates back to the late 1800’s, has always been popular, but it suffered from under investment. Under community ownership we are investing any surplus into improving the pub, and with the support of well over 200 members, the pub is now more popular than ever. We are very excited and proud to be another co-operatively owned pub in the UK and we are grateful for the support and advice we have received from the Plunkett Foundation. I am sure that without them we would not have been able to achieve our dream of bringing our pint-sized pub into community ownership. Buying the pub has helped to not only sustain the community, but it has also preserved a local asset and a piece of local heritage.”

Watch

Find out how The Craufurd Arms is supporting the local community in this informative case-study film highlighting their social impact: