Plunkett Foundation was recently featured on BBC TV’s Look North as part of a report on rural isolation, and what our fantastic community co-operatives are doing to tackle it. The report was aired several times throughout the day and included an interview with our very own head of engagement Harriet English and the wonderful Bess at community co-operative, Tealby Village Shop.
Being featured on TV was great exposure for our work, enabling us to share with a wide audience the message that the Plunkett Foundation is here to help anyone, from anywhere in the UK, who would like to explore the community co-operative model.
Over the years we’ve helped many rural areas up set up hundreds of community co-operatives across Britain, and the success stories are truly inspiring.
From the thriving village shop to the community pub that’s a lifeline for the volunteers helping run it – there are any number of fantastic stories going on out there about the good that can be done when people club together and make things happen.
The media can really help spread these positive messages, but how do you get your story out there?
Here are our top tips:
Whatever the media outlet – TV, radio, print, web – there will be a news desk where the decisions are made as to what stories are going to be run. Send them a “press release” – this normally includes a headline, a summary of the information, and your contact details. If you’re holding an event and you want the media to come to it, make sure this info is clearly written at the top of the release together with words such as “press are invited to attend”. If you don’t hear back, don’t be afraid to phone up to ask whether it’s been received. Journalists are deadline-driven and pretty frantic, but they are still always interested in a good story.