Strategy

Plunkett’s vision is for resilient, thriving and inclusive rural communities throughout the UK.

To achieve this, we support people in rural areas to set up and run a wide range of businesses which are genuinely owned by local communities, whereby members have equal and democratic control.

Through our support for community businesses, we have a specific mission to create innovative, impactful and inclusive spaces.

We achieve this by helping community businesses to:

  • Provide a wide range of services and amenities that communities value and need
  • Stimulate the local economy through localised supply chains
  • Create access to employment and training and volunteering opportunities, often supporting people who are excluded from the labour market
  • Tackle climate change through delivery of environmentally sustainable initiatives
  • Promote equity, diversity and inclusion by creating safe and welcoming spaces for all