James has led Plunkett Foundation since 2017. As Chief Executive and Company Secretary, he overseas both operations and strategic development of the organisation, as well as ensure its regulatory compliance and good governance. James joined the Foundation in 2007 and was central to the creation of its UK-wide advisory service for rural community businesses, consisting an advice line, advisory support programmes, events and membership. He has since instigated the development of a Training Hub and more recently, an Information Hub which acts as a data, research and policy unit within the organisation.
James is passionate about rural issues and is an active member of a number of national partnerships and alliances that seek to influence public policy for the good of communities. Prior to working for Plunkett Foundation, James worked in the rural affordable housing sector, and prior to that, undertook a BA (Hons) and MSc by Research, both of which focused on rural community issues.
James is currently Vice Chair of Co-operative and Community Finance, a loan provider serving the co-operatives including community businesses and social enterprise.