What we stand for

Plunkett is the UK’s leading organisation supporting community ownership and represents the largest membership of community-owned businesses in the country.

For over a century, Plunkett has seen how community ownership can help rural communities tackle the challenges they face, and become more thriving, inclusive and resilient.

Our mission is to help rural communities create and sustain community-owned businesses and to connect them through a stronger community business movement that delivers…

• Better business for people
• Better business for the economy
• Better business for the environment

Our strategic priorities

Our new strategy builds on our former strategy to grow the size, reach and impact of the rural community business sector, and responds to the new challenges facing both rural communities and rural community businesses.

Everything we do over the next five years will contribute towards three strategic priorities:

1. Stronger Community Businesses
   We will balance growth with long-term sustainability to create a stronger and more resilient rural community business sector.
2. Stronger Movement
   We will create a more visible, united and influential movement of community businesses and their supporters, connected by a shared vision for thriving, inclusive and resilient rural communities and a belief in community ownership as a powerful way to achieve it.
3. Stronger Plunkett
   We will strengthen Plunkett to be a financially sustainable, modern and resilient organisation, equipped to support stronger community businesses and lead a more powerful rural community business movement for the long term.

• Our vision, mission and values
• The challenges facing rural communities and community businesses
• Our three strategic priorities for the next five years
• Our Theory of Change
• The results we aim to achieve by 2031

Download the PDF document and stand-alone Theory of Change by clicking the buttons here. You can also view the Theory of Change below.