The visit to The Green Gram in Hampshire demonstrates how this collaboration is supporting sustainable and inclusive community businesses.
Plunkett’s partnership with Southern Co-op continues to go from strength to strength. In 2024 alone, we responded to more than twice as many new community business enquiries within Southern Co-op’s trading area compared to previous years.
Recently, we had the pleasure of visiting The Green Gram in Fordingbridge, Hampshire, with Becky Longyear from Southern Co-op. This award-winning, community-owned refill shop is committed to making eco-friendly products accessible to all.
Beyond retail, The Green Gram is deeply rooted in its community. Shop manager Jo shared how they engage people of all ages and abilities through school holiday activity packs, work experience placements, volunteering opportunities, and inclusive events. Their initiatives are designed to be welcoming and accessible, especially for those on low incomes.
Since opening in 2022, The Green Gram has saved over 93,000 containers and more than 2 tonnes of plastic from landfill. The shop offers a wide range of sustainable goods—from pantry staples to cleaning and bathroom essentials.
Described as a “hub for those on their own” and a “bright point in the day,” the shop plays a vital role in reducing isolation and fostering connection. Local groups like Men in Sheds (who helped fit the shop), the village church, and an art club (which designed their logo) have all contributed to its success.
Southern Co-op has supported Plunkett’s work since 2023 through the Co-operative Retail Societies Network—a collaboration that funds, shares knowledge, and strengthens the rural community business sector.
” The Green Gram is a fantastic example of what can be achieved when community, sustainability and co-operation come together. We’re proud to support Plunkett in nurturing businesses like this – places that not only reduce environmental impact but also bring people together and create real social value. ”
Rebecca Longyear, Community Lead at Southern Co-op.
“We are grateful to Southern Co-op for their continued support. Multi-year partnerships ensure that groups like The Green Gram can be consistently supported by Plunkett from idea through to successfully trading.”
Hannah Barrett, Partnerships Manager at Plunkett UK
