As we launch the brand refresh, James Alcock, Chief Executive, says, “Plunkett is such a special organisation with a well-respected brand going back well over 100 years. So many people and communities have such deep affection for Plunkett which means we approached the refresh with some trepidation!
“However, we felt the time was right – not just to establish a new colour palette – but to find a way of representing the organisation more accurately in terms of what we do, where and why. The consultation we undertook demonstrated that many people who had benefited directly from our support only knew us for that one thing and didn’t appreciate the history behind the organisation. Many people didn’t realise the deep rootedness of the organisation in the co-operative movement and the social economy. They perhaps weren’t aware of the depth of business support we provide and to the breadth of business models throughout the UK. We found too that many weren’t aware of the relationships we have with governments, funders and policymakers to represent members.
“I’m immensely proud of all this work that Plunkett does today. I hope the new modern take on our brand reflects this, and the ambition and confidence we have to tackle rural inequities and to bring about the changes that make up innovative, impactful and inclusive rural communities. I also hope our members feel this refreshed look reflects their contribution to the movement and that they are proud to belong to it.”
We are grateful to brand agency PANDA, one of our recommended membership suppliers, for partnering us on the brand refresh.